Understanding Keyword Hierarchy in 3 Simple Steps

Keyword HierarchyFor some, keyword hierarchy serves as an advanced internet marketing tool. For others’ it is a rather simple seo tool. Either way, it’s interesting to note that most people do not understand what it is. As such, we are going to be teaching you about keyword hierarchy in 3 simple steps.

Step 1 – What is it

Keyword hierarchy is essentially a simple seo tool which dictates that keyword placement should be ordered in a specific order. For example, your main keyword should be in the heading, at the start of each paragraph and throughout the main points of your web content. This helps your content rank higher on search engine results pages.

Step 2 – Does it make a Difference?

When used in advanced internet marketing strategies, keyword hierarchy makes a huge difference. This is because internet trawlers and spiders think like you do. They know that the most important information is usually at the top of an article and the relatively less important is at the bottom.

The right hierarchy of keywords not only helps users find your website using multiple search terms, it helps your website and/or content rank higher and faster than ever before.

Step 3 – Choosing the Right Keywords

Keyword hierarchy is an effective seo tool only when used properly. To put it simply, you need to ensure that you choose the right mix of keywords. This mix will usually be highly similar but will usually include rather different terms. For example, your:

  • Primary keyword may be “Wedding flowers”
  • Secondary keywords may be “affordable wedding flowers,” “affordable flowers,” “wedding flowers New York” and “affordable flowers in New York”

If you place your main keyword in the heading and the first paragraph, with the secondary keywords in the following 2-3 paragraphs your content will rank faster and better on search engine results pages. Moreover, multiple user searches, even if they are looking for different things, will bring users to your website.

If keyword hierarchy was confusing for you before, it no longer has to be. This advanced internet marketing tool is now of the most simple and common tools around. It involves using the right mix of keywords and placing them in the right order and places. If you do that, your website will rank faster than you ever thought possible, bringing with it more customers than you can count.

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