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WHERE TO START ENGAGING CUSTOMERS?
There are so many ways to engage customers.
• There’s everything from blogging, social media, to online advertising.
Where do you start?
STOP WASTING TIME AND MONEY SEARCHING
Understanding where to find your perfect customer on the internet is a key component of an efficient internet marketing strategy that minimizes wasted time and money.
GET THE BIGGEST BANG FOR THE BUCK
At the end of this lesson, you’ll identify where to find potential customers so you can focus on the internet marketing that should deliver the biggest “bang for the buck.”
You’ll use the internet to scout out places where your perfect customer looks for connections and solutions on the internet.
THIS LESSON’S OBJECTIVES
Over the course of this lesson you’ll:
- Search YouTube for popular videos that show subjects that people are interested in learning more about.
- List Facebook pages that get people sharing and commenting.
- And use Survey Monkey to ask potential customers where they are connecting.
YOU CAN DO THIS!
Each lesson includes the three styles for adult learners with:
• An Audio File
• A Written Transcript
• And a Practice Guide that gives you “hands-on” training customized to your own business.
WHAT DO PEOPLE WHAT TO KNOW?
Would it surprise you to know that YouTube is now the world’s number two search engine…blasting past Yahoo and Bing?
- It’s easy to search YouTube for popular videos that show what people what to find out more about.
Here is an example:
EXAMPLE: GIFT BOXES
You sell handmade gifts boxes.
You go to YouTube.com and type “handmade gift boxes” in the search box.
EXAMPLE: WHAT’S ON YOUTUBE?
There you would find that over 90,000 people viewed a video on “Mother’s Day Idea: Gift Box”
You would also find a variety of “how to” videos about “handmade gift boxes”
EXAMPLE: TALK ABOUT THE RIGHT STUFF
Using this great free tool, you find that more people are connecting on handmade gift boxes around various events, such as Christmas, Mother’s Day, and Birthdays.
- This may be a better place to connect to potential customers instead of “what the boxes are made out of”, or “what could be put in the boxes.”
Knowing this helps you know what to say to reach potential customers more efficiently in your marketing message.
WHAT ABOUT FACEBOOK?
Now that you’ve looked at YouTube.com, let’s move on to looking at Facebook pages that get people sharing and commenting.
HOW ARE PEOPLE CONNECTING?
Facebook is another place where it’s easy to see where the majority of people connect around your products or services.
Here’s an example:
EXAMPLE: SLEEP APNEA
You sell a product to help sleep apnea sufferers.
- You want to know where people go for solutions and engage with others.
EXAMPLE: LOOKING FOR HELP
Start by logging on your Facebook account
- A search of sleep apnea reveals that nearly 3000 people liked the Wikipedia page on sleep apnea.
But more importantly, over 1500 people shared a page about “sleep apnea symptoms, treatments, causes and cures.”
- In contrast a page on “what is sleep apnea?” had only 1/3 as many shares.
Knowing this trend can help you to connect to a larger audience through using a similar approach.
Now that you’ve spent some time looking at what Facebook can tell you about engaging potential customers, let’s move on to pairing the old-fashioned technique of “asking” with a modern survey tool called “Survey Monkey”
ASK ENGAGING QUESTIONS
There are so many different tools to track online behavior it’s easy to forget the most basic method:
There are lots of ways to do this, from asking people:
- “Where did you hear about us?”
GIVE THEM A REASON TO RESPOND
When you ask questions, remember a couple things.
• First, don’t get carried away with the number of questions, most people will not answer more than 2 or 3 questions.
• Including an incentive makes it more likely people will complete the survey.
- Could you include a discount coupon for people that complete the survey?
- How about entering the participants in a drawing for a gift card?
A little creativity can go a long way.
SURVEY MONKEY MAKES IT EASY
You can also use a service like Survey Monkey to ask questions of your potential customers.
It’s easy to set up a free account at http://www.surveymonkey.com/
CREATE YOUR OWN SURVEY
Get started by logging on and click on the “Create Survey” Button
Don’t know how to set up a survey?
- Don’t worry.
Survey Monkey has templates of surveys to pick from.
- Don’t know what to ask?
Survey Monkey has a whole Question Bank of questions to pick from.
Let’s walk through an example:
WHAT SOCIAL MEDIA ARE PEOPLE USING?
Go to the Question Bank and select “Industry Specific”
Select “Social Media/Social Networking Websites”
There you will see a list of questions about how people use social networking.
THREE LITTLE QUESTIONS
Select these three simple questions that will give you a wealth of information to help you focus your marketing efforts.
1) Which of the following social networking websites do you currently have an account with?
2) In a typical day, which of the following social networking websites do you use most often?
3) If you could use only one of the following social networking services, which would you use?
LOTS OF WAYS TO CONNECT
Once you get the survey set up, there are several ways to send it to potential customers.
- Put a link to your survey on your website
- Email your survey to a list of people
- Include it on your Facebook page
- Or send it via an email marketing service like Mail Chimp
WHAT ARE PEOPLE SAYING?
To see the responses to your survey, log on and click on the “analyze results” tab on your survey.
There you can get a summary of the responses, or look at individual responses to your questions.
PRACTICE GUIDE: WHERE TO CONNECT WITH CUSTOMERS
Check out the practice guide for this lesson and spend some time researching where potential customers are connecting with others using these tools.
- And don’t forget the importance of asking potential customers engaging questions to find out more about where they can be found.
Narrow down your marketing targets based on this information.
Now that you’ve identified a “short list” of marketing targets for your branding strategy, let’s go deeper into who influences your perfect customer’s buying decisions with the our next lesson: “Who Influences My Perfect Customer?”