Why Your List Matters

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This lesson is about “Why Your List Matters-The Cornerstone of Growing Connections”Master Class 3 Module 9 Lesson 1

ONE-PERSON-AT-A-TIME

You’ve got your website up and rolling.

• Do you think some faceless group of daily “visitors” will be your customers?

• Do you think that the old days of making one-on-one connections is passé?

• More importantly, are you following up with every visitor, lead, prospect and contact?

Or do you think that is just an impossible amount of work?

KEEP TALKING

Building your list is important because it’s how you continue a conversation with your visitors and work to convert them to satisfied customers.

• It is the cornerstone of growing connections with your audience.

OVERVIEW

In this lesson, you’ll discover how spending the effort to get information on the front end can save you lots of time and money later on.

• You’ll review examples of why building your list is the basis for increasing levels of engagement with your audience about how your product or service can help your audience.

• You’ll uncover ways you can use your list to help visitors know, like and trust you.

THIS LESSON’S OBJECTIVES

Over the course of this lesson you’ll:

  • Look at examples of the importance of building your list and lead generation.
  • Brainstorm some ways to use a quality list to grow your business.
  • And discover free and low-cost ways to grow your connections through list-building.
YOU CAN DO THIS!

Each lesson includes the three styles for adult learners with:

• An Audio File

• A Written Transcript

• And a Practice Guide that gives you “hands-on” training customized to your own business.

EMAIL IS WHERE THE CUSTOMERS ARE

Consider this:

  • 44% of email recipients made at least one purchase last year based on a promotional email.
  • And 3 times as many people have email accounts when compared to Facebook and Twitter accounts combined.

It’s simple…email is where the customers are.

TAKE ME HIGHER

Your list matters because when you get someone’s email address you have moved to a higher level of engagement with that individual.

Here’s an example:

CREATE AN OPENING

When someone follows you on Twitter, or likes you on Facebook it’s similar to a wave or nod across a crowded room.

  • The level of interest, connection, and commitment is very small.

In contrast, when someone gives you their contact information, they create an opening for a conversation in much the same way that the exchange of phone numbers is a more personal connection.

OPEN THE CONVERSATION

You now have an opportunity to build the contact into something more.

  • You can tell them a little more about you.
  • You can keep them up to date about an event they might appreciate.
  • You can connect with them about ways to solve problems they are experiencing.

All of these things are possible…if only you have a way to stay in touch.

YOU’RE PERFECT, NOW CHANGE?

Be honest, when you think of an email list, is spam the first thing that comes into your mind?

  • Do you think when you start asking for a visitor’s email-you will undergo a personality change and start being annoying…or worse?
VALUE STILL RULES

The truth is that building your list is an important communication tool.

  • Wield it wisely and it is one of the best ways to market to potential customers.

Just remember you must keep providing value to your audience.

KNOWLEDGE IS POWER

This whole process used to be a lot harder.

In the “old days” you would have to buy a list and “hope” that it was full of people interested in what you have to offer.

  • Internet marketing has changed that.

Now you can know who is looking for what you have to offer by using simple tools to collect email right on your website.

  • You can easily integrate the names into your marketing campaigns.
DON’T MISS WHO’S ALREADY THERE

Does this mean that the days of buying lists are over?

No, the list-sellers still exist, and sometimes they even make sense.

But don’t miss out on the people with the most potential:

  • The ones that made it all the way to your website
  • The ones who are already interested in what you have to offer

Get permission to continue the conversation.

It is the starting point for growing connections with your audience.

TIME TO GET REAL!

Now it’s your turn.

  • This lesson’s Practice Guide helps you consider ways to continue the conversation with your audience by building your list.
NEXT LESSON

Once you’ve taken a look at ways to continue the conversation with visitors, let’s focus on our next lesson: “How to Build Your List”

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